Services

 

When you do things with passion, magic happens.

WordPress Websites


 

We love creating + building websites.  Love.  It.  It is the geek in us to pursue the challenge of what new site we can come up with next and what cool features can be added.  Getting in your head and figuring out how to display “you” – we love doing that.  Add to it our passion to help small and medium-sized business owners be wildly successful.  Geek + Passion = Never Ending Possibilities.  {And crazy fun.}  Read more on what it takes to create a fabulous website (and download your own copy of our checklist to help you as you interview firms for your website project) and check out some of the fabulous websites we’ve created.

What are my options?


Custom Site

Do you have a custom design in mind for your brand? We provide design services to help you create your branding to match your vision. Already have a designer? We can code your custom design to make it look exactly like you want!

Template Site

For a less expensive alternative, we can set you up with a pre-designed template for your site and just do minor customizations to make it look as close to your vision as possible.

How does the process work?


Web Design + Branding

Some of our clients bring a fully-formed design vision to us and ask that we develop that vision. Others have no pre-existing vision for what their web site should look like. For those clients we offer design services. Some web design considerations and the design concepts that relate to each:

  • Do you have an existing logo, or will we need to design one? [ logo development ]
  • Do you have established colors that your business uses? [ color theory ] [ branding ]
  • What are we asking your customers to do on the web site? Purchase a product directly from the web? Purchase by contacting you offline? Subscribe to a newsletter? Call you and learn more about your service? [ e-commerce ] [ conversion rate optimization ] [ user experience ]
  • What types of information will be on the web site? Informational content? Video? Testimonials? Product information? Blog posts? [ content strategy ] [ content marketing ]
  • How will you get customers to find you on the web? [ search engine optimization – SEO ] [ pay per click ] [ newsletters ]

All of these considerations (and more) must be taken into account as we develop a direction for your web design. We work closely with new clients to ensure we have a comprehensive design direction worked out before we start developing that design into a functional web site.

 

Content Creation

After we have developed a sketch of your design vision, we will start to talk about content.  Content and site design really go hand-in-hand to create the best design possible that really speaks to your potential clients.  Because you know your business best, this will require assistance from you.  We can interview you and have our professional content writer develop your content for you, or as a less expensive option, you can provide your own content.  Together we will brainstorm on your site architecture and how you would like things to be laid out.  We will develop a flow to create the best user experience for your potential clients.   

 

Web Development

Once we have established a design direction together, we develop the web site. We develop our web sites in a platform called WordPress. WordPress is the world’s leading website platform (sometimes called a content management system). WordPress is easy to use, easy to update and very flexible. Some web development considerations & concepts:

  • We determine your technical requirements to make sure we have everything we need.  Whether it’s eCommerce, online event registration, membership or any other additional requirements, we determine how to integrate those options successfully.
  • We create a sandbox development environment allowing us to build the site and tweak everything necessary before going live in the production environment.  
  • Mobile/Responsive – We build every web site so it looks amazing no matter how and where the user is viewing it. Ultimately, this means building 5 different versions of the web site, including laptop or desktop, tablet in portrait mode, tablet in landscape mode, smartphone in portrait mode and smartphone in landscape mode.
  • We will implement the agreed upon SEO strategy. And if you already have a site with SEO setup, we will be sure to transfer all your page titles and meta descriptions to preserve your SEO ranking.
  • We setup Google Analytics for reporting & analysis. Who is browsing your site? Where do they live? How many hits do you get a day? We will make sure you are tracking the analytics on your website and sending that information to Google so you can perform the proper analysis with their reporting tools. It’s important to stay on top of what is working and what is not working on your site, and Google Analytics is the tool to use.
  • We setup regularly scheduled backups of your website. Backups are critical! It’s one of those things you don’t even think about until you need it. Don’t worry, we will take care of that for you with the Backup Buddy plug-in and setup of regularly scheduled, automated backups so you don’t even have to think about it.
  • We test every aspect of the site to ensure proper functionality.
  • Each site is run through our 100+ item checklist to ensure each step is done with the proper care and attention it deserves (that’s a fancy way of saying we’re perfectionists).

How do I know I'm getting everything I need?


This is a GREAT question.  You know you want a new website, but you have no idea how to determine what your needs are because you don’t have the knowledge required to ask the right questions.  This is a common problem for small business owners because we have to wear so many hats.  We are usually looking for someone to delegate this project to, but how do you know if you’ve chosen the right person?  You need a beautiful + functional website to really gain some traction with your sales and you don’t have the budget to make a mistake on this one.  No worries, we created a checklist for you that highlights the important considerations when creating a new website.  Whether you decide to use us for your project or not, please take the time to properly interview your website guru to make sure you’re getting everything you need.  Also make sure you’re comparing apples to apples when getting bids.  Download your own copy of our checklist and feel more confident about your interview process and about your ultimate choice in website services.  Also, learn more about common small business website mistakes so you can avoid making them and use your budget most effectively.

SEO Strategy


 

Does your website rank appropriately? Are you seeing the traffic you need to generate the business you’re looking for? Have a good SEO strategy to really make things happen.

Social Media Services


 

We will, of course, add all your social media accounts to your website so your customers can easily get in touch and follow you. Don’t have your social media setup quite the way you want it? Or you’re overwhelmed by what needs to be done on social media to really make it work for your business? We can help.

Business + Marketing Consulting


 

Our clients hire us for web development and design services.  Every single one of our clients also benefit from our years of business and entrepreneurial experience. While web design and development are the main reasons why you should hire us, we love working with clients to help them develop clarity of purpose around their business. We like to call it Business Brainstorming and Marketing Mindsharing.  We’re going to figure out how best to make you shine.  Our clients are so satisified with our business and marketing consulting services that many of our clients wind up keeping us on retainer as an advisor after the web site is launched. Some things we’ll discuss:

  • Who are your customers?
  • How will you find your customers on the web?
  • What is your tagline or that “grab-you” phrase that hooks your potential clients?
  • What is the ultimate message that will drive the desired result?
  • Does your design/branding most effectively represent you?
  • Does your website content successfully speak to and influence your potential client? 

We see your project through the lens of a business owner and not “just” a technical person…not “just” a web developer or a web designer. Want to work with a firm with a well-rounded approach who sees your business through the lens of a business owner? Contact us today.

WordPress Training Classes + Workshops

wordpress-training


 

Do you want to create your own WordPress website, but you don’t know where to start? You heard that WordPress is so easy, anyone can do it, but it’s not intuitive enough to just jump right in? Join us for our Build Your Own Website Workshop. We’ll guide you through how to create and manage your website step-by-step in non-geek-speak. By the end of each of the classes, you will feel confident in the skills you just acquired. In addition, we have a private forum for you and your classmates to work together on your questions. For more information, check out the WordPress class descriptions.

Automate Your Life


 

automate-your-life-buttonAre your computer skills enough to get you by, but you know you’re not using technology to its fullest potential? You want to, but you don’t know what you don’t know and you just don’t have time to figure it out and put it to use! With our 10+ years of experience in process automation, we can analyze your current practices and create an automation plan using the appropriate programs + apps that will save you time & money. We can help you get your life back! We will individualize this service to fit your needs. Contact us for more information.

Ready to find out more? Let's chat.